Other
This is a listing of my grants and other activities:
- Singh, Mandeep (2001), "Analyzing an Organization's Web Presence," Great Ideas for Teaching Marketing, 6th Edition., Joseph F. Hair, Jr., Charles W. Lamb, Jr., Carl McDaniel, and Scot S. Roach, eds., Cincinnati: South Western College Publishing.
- Singh, Mandeep and John Drea (2000), "Analyzing Marketing Messages," Great Ideas for Teaching Marketing, 5th Edition., Joseph F. Hair, Jr., Charles W. Lamb, Jr., Carl McDaniel, and Scot S. Roach, eds., Cincinnati: South Western College Publishing.
- Bloomberg, David and Mandeep Singh (1998), "An Interactive Study Guide on the WWW for: "Marketing: Creating Value for Customers," by Churchill and Peter, Irwin/McGraw Hill, Burr Ridge IL.
- Drea, John T. and Mandeep Singh (1998), "Analyzing Retailing on the World Wide Web (WWW)," in Great Ideas for Teaching Marketing, 4th Edition. Joseph F. Hair, Jr., Charles W. Lamb, Jr., Carl McDaniel, and Scot S. Roach, eds., Cincinnati: South Western College Publishing.
Grants
- Singh, Mandeep (2000), "A Primer on E-Business Strategy," Developed for the First Stop Information Center - Department of Commerce and Community Affairs, Springfield, IL.
- Singh, Mandeep (2000), "E-Marketing," Dean's Grant to facilitate Instructional Development, College of Business & Technology, Western Illinois University.
- Singh, Mandeep (1999), "Internet Marketing," Dean's Grant to facilitate Instructional Development, College of Business & Technology, Western Illinois University.
- Singh, Mandeep, Peppi M. Kenny, and John T. Drea (1996), "WWW - Based Advertising Contrasted with TV Advertising; An Empirical Examination," University Research Council.